BUSINESS MODEL DATA-DRIVEN INNOVATION
BUSINESS MODEL DATA-DRIVEN INNOVATION
Building on innovation management literature, this course aims to provide a broad and updated understanding of the multi-level key issues regarding data-driven business models. More specifically, emphasis will be placed on the business model canvas and the opportunities made possible by recent advances in the data collection and data processing techniques. The key concepts of business models will be re-interpreted on the basis of the potential of Big Data to open up new business opportunities.
The main objective of this course is equipping participants with practical tools to develop the business model of a company in the big data era.
- In collaboration with: Giulio Ferrigno & Saverio Barabuffi (Scuola Superiore Sant'Anna)
- Estimated time: ≈ 1.30h
How to create Business Models